Proudly Promotes
HUM=TUM : The Equality Manifesto Campaign is being promoted by SimplyMarry.com, in affiliation with The Times Group, to encourage life-partner seekers to declare their belief in an egalitarian union, by accepting that the core of an equal marriage is the coming together of two individuals with mutual respect and freedom.
25 March 2008: Gender Equality is the basis of a strong society, and like charity, begins at home. Mutual respect for personal identity & individual preferences, and an equal status in making decisions including those of parenthood, family & household responsibilities, social interactions and career-related decisions, are part-and-parcel of tying the knot amongst youth in urban India.
SimplyMarry.com, India’s only metro-monial site, from The Times Group, is targeted at the youth in metros, and all communication, is geared towards the end-user (and not the influencer) with youthful, lively and playful campaigns, speaking directly to the target group, and not just their parents or families.
In association with Sunday Times Matrimonials, SimplyMarry.com is promoting the concept of HUM=TUM (which means Me=You), through a series of ad campaigns that will run on SimplyMarry.com, Sunday Times Matrimonials, and across Times network websites.
Speaking about the HUM=TUM : The Equality Manifesto Campaign Mr. Nilanjan Roy, Business Head, SimplyMarry.com said, “We are witnessing a change in society, where shared value systems are the primary construct of the marriage. Mutual self-respect, similar life goals and interests are the primary motivators of meeting prospective life-partners today. The HUM=TUM Platforms, both online and in print, provide opportunities to anyone who shares these common values to meet each other on egalitarian & democratic terms as stated in the manifesto.”
HUM=TUM : The Equality Manifesto Campaign talks of the practical scenario of a married couple in a metro, in a beguiling manner, reinforcing the brand promise that finding the perfect match in the city is easy with SimplyMarry.com.
The campaign seamlessly integrates contemporary advertising across SimplyMarry.com and Sunday Times Matrimonials, both the platforms capture and display the profiles of people who have accepted the HUM=TUM Equality Manifesto.
The ad communication highlights the basic characteristic attributes of a modern man and woman and their typical way of thinking about issues. The campaign provides tips on understanding future life partners better, and finding a perfect soulmate is easy with SimplyMarry.com.
The Ad Communication –
